FOR IMMEDIATE RELEASE
January 24, 2008
CONTACTS:
Greta Houlahan
NSF International
Phone: (734) 913-5723
Email: houlahan@nsf.org
NSF Announces New Handwashing Public Service Announcements
Scrubclub.org - The flu's worst nightmare
Ann Arbor, MI - To help in the fight against germs, NSF International today
announced that new handwashing public service announcements (PSAs) are now
available on the Scrub Club website (
www.scrubclub.org).
According to William Fisher, NSF Vice President, "With the cold and flu season
here, one of the easiest ways to keep children healthy is handwashing. And with
the Scrub Club, children can learn the proper way to wash their hands in fun,
new ways."

Each
of the Scrub Club kids represents one of the six steps in the handwashing
process - "Hot Shot" and "Chill" combine to make the warm water essential for
proper handwashing; "Squeaks" turns into various forms of soap; "Taki" becomes
a clock that counts down the required 20 seconds for proper handwashing;
"Scruff" reminds kids to clean around their nails; "Tank" turns into a sink to
rinse away the germs and "P.T." transforms into paper towels.
Through animated "Webisodes" children can team up with Scrub Club's seven
"soaper-heroes" to learn the six steps of handwashing and battle the evil
germs. In addition to the Webisodes, there are interactive games, educational
materials and activities to download, Spanish and French handwashing materials,
a curriculum guide for teachers and even a catchy
handwashing tune.
The audio PSA as well as the new print ads and banners can be downloaded from
the
Scrub Club website. To obtain print-ready versions of the print ads,
media assets for the banner ads, or for more information about the Scrub Club
contact William Fisher at fisher@nsf.org or 734.827.6824.
About NSF International: NSF International, an independent,
not-for-profit organization, helps protect you by certifying products and
writing standards for food, water and consumer goods (www.nsf.org). Founded in
1944, NSF is committed to protecting public health and safety worldwide. NSF is
a World Health Organization Collaborating Centre for Food and Water Safety and
Indoor Environment. Additional services include safety audits for the food and
water industries, management systems registrations delivered through NSF
International Strategic Registrations, organic certification provided by
Quality Assurance International and education through the NSF Center for Public
Health Education.